Cookie policy

We think it is important to protect the privacy of the user and to transparently explain how we use your data. This cookie policy information aims to keep the user informed and allows easy consultation of our (henceforth Site).  The specific aim of this cookies policy is to illustrate the types and the modes of use and to provide guidance on the actions to refuse or delete the cookies on the Site, if desired MV Line S.p.A. reserves the right to make changes to this cookies policy.  The user agrees to be bound by any such and future versions and therefore undertakes periodically to visit this page to stay informed of any changes.

a. What are cookies?

The Site uses “cookie” technology. Cookies are small text files that are downloaded by the browser onto the navigation device used by the user when they visit a website. Cookies are then retransmitted, during the browsing session or upon any subsequent visit by the user, to the original site or to another site that is able to recognise that specific cookie, allowing the Site to recognise the navigation device of the individual user.

Cookies are used to perform authentication, monitoring of browsing sessions and for the storage of information regarding the user’s activities for statistical or advertising purposes.

Cookies cannot gather any information stored on the user’s computer or files.

Cookies can be:

“session” type that are stored on a user’s computer for mere technical-functional purposes and for the transmission of session identifiers required to allow safe and efficient exploration of the Site; they delete at the end of  the “session” (hence the name) upon closing of the browser. This type of cookie avoids the use of other computer techniques that could be potentially prejudicial for the confidentiality of users’ browsing;

“persistent” type that remain stored on the computer’s hard drive until their typical expiry or deletion by users/visitors. With the use of persistent cookies, visitors that access the site (or any other users who use the same computer) are automatically recognised upon each visit. Persistent cookies satisfy many features in the interest of surfers. However, persistent cookies can also be used for promotional purposes. Visitors can set the computer’s browser so that it accepts/refuses all the cookies or display a warning each time a cookie is offered in order to assess whether or not to accept it. The user is however entitled to modify the default configuration and to disable cookies (i.e. to block them definitively) by setting the highest level of protection.

b. How Cookies work and how they are deleted

The most common and most popular web browsers allow the deletion of cookies using a manual command or automatically when the browser is closed. The same browser can be configured (administration panel) to block the creation of cookies; in this case correct functioning of the Site or of the Internet service offered can no longer be guaranteed.

According to the laws in force in Italy three types of cookies are identified for the use of cookies:

  • technical cookies;
  • user profiling cookies;
  • third-party cookies.

Among the technical cookies, which do not require express consent for their use, the Guarantor for the protection of personal data includes:

  • “cookie analytics”, where they are used directly by the Site operator to collect information, in aggregate form, on the number of users and on how they visit the same Site;
  • browsing or session cookies (e.g. for authentication);
  • functionality cookies, which allow the user to surf according to a series of selected criteria (for example, language or wish list) in order to improve the service provided by the same.

c. A list of technical/analytical Cookies on the Site

The list of technical, functional and analytic cookies used on the site is shown below:

Google Analytics

Google Analytics is Google’s analytics tool that helps website and app owners to understand how their visitors engage with their properties. It may use a set of cookies to collect information and report website usage statistics without personally identifying individual visitors to Google. The main cookie used by Google Analytics is the ‘__ga’ cookie.

In addition to reporting website usage statistics, Google Analytics can also be used, together with some of the advertising cookies described above, to help show more relevant ads on Google properties (like Google Search) and across the web.

d. A list of Cookies used by third parties on the Site

With regard to third-party cookies, these are site or web server cookies different from the Site and used for the purposes of those third parties. MV Line S.p.A. is unable to exercise specific control over these subjects and their cookies. To obtain information about these cookies, their characteristics and mode of operation and to provide specific consent it is necessary to use the links shown below or to directly contact these third parties. The use of third-party cookies can normally be inhibited by the user through the appropriate option in their navigation program (browser): on the subject see the indications below in section e).

Using Flash cookies

The website can use Adobe Flash Player to offer particular multimedia content. On most computers the program is installed by default.

Where some of this content is used Google Analytics stores additional data on the computer, also known as Flash cookies (or Local Share Object) by means of which the proprietor is able to learn the total number of times a certain audio/video file is opened, the number of people using it and ultimately how many people, on the other hand, close it before it finishes.

The Adobe website provides information on how to remove or disable Flash cookies:; 

It should be noted that limiting and/or removing the use of this type of flash cookie can impair the functions available in applications based on Flash technology.

e. How can I disable cookies?

To obtain optimal navigation experience we recommend the user maintains the use of cookies; without these, certain features of the site may be inhibited.

If the user does not wish to receive and store cookies on their device, they may also change the security settings of their browser by accessing the links indicated below and accessing the relevant information:

Google Chrome Settings:

Microsoft Internet Explorer Settings:

Mozilla Firefox Settings:

Apple Safari Settings:

Opera Settings:

When using different devices (computers, Smartphones, tablets, etc.) the user must ensure that each browser of any device is set to their preferences regarding cookies.


It is possible for the user to make a choice and indicate what cookies to install. Navigation cookies and technical cookies or analytics do not require prior consent from the user for their installation:

  • Navigation cookies
  • Technical cookies/analytics
  • Third-party cookies